What are backlinks, and why do they matter?

If you’ve ever wondered why some design businesses consistently show up online while others are harder to find, backlinks are often the reason.

A backlink is simply when another website links to yours. To Google, those links act like endorsements. When reputable, relevant sites point to your business, Google trusts you more — and that trust translates directly into higher rankings in search results.

Those rankings matter. Strong backlinking leads to:

• Greater visibility on Google

• More eyes on your website

• Higher-quality inquiries

• More of the clients you actually want to work with

In short, backlinks don’t just drive traffic — they help bring better opportunities to your door.

The good news is that backlinks often come from work you’re already doing. They tend to show up through:

• Builders, architects, and real estate partners you collaborate with

• Photographers who publish your projects

• Press features, awards, or local publications

Each time one of these sources mentions your work and links back to your site, your online credibility compounds.

The greatest missed opportunities aren’t lacking effort — it’s structure. Without a simple system to spot opportunities and ensure proper credit, backlinks happen randomly. With the right system in place, your visibility grows quietly in the background, without adding more to your plate.

Backlinks aren’t SEO tricks, they’re central to your digital presence. They’re about making sure your work is trusted, discoverable, and seen by the right clients at the right time. Don’t leave this piece to chance, it’s crucial!